(750ml, 330ml) Mineral Water
Perrier Mineral Water From the Spring Product of France
Keep in a clean, cool, dry and odorless place away from direct sunlight.
Company Profile:
Beginning in 1954, Perrier S.A. acquired other mineral water spring, such as Contrexéville, and launched an extensive diversification program to secure the company's lead in the (bottle) mineral water market. It launched the Pschitt brand and obtained the Pepsi-Cola licence for France.
Twenty-five years was all it took for Perrier Mineral Water to blanket the European and French markets. In early 1976, the small green bottle headed across the Atlantic to conquer North America, opening an office in New York. In 1988, Perrier sold 300 million bottle water in the U.S. - or 80% of the imported (mineral) water market. Perrier (mineral water) flavoured varieties were also launched there first, before their debut in France.
In 1990, the benzene episode put a damper on Perrier's expansion. In France, the affair rallied Perrier (mineral water) fans behind the brand, while the company's worldwide bottle recall served only to improve its image with consumers.
By 1990, when Gustave Leven stepped down as president of the group, Perrier led the mineral water market worldwide. Nestlé took over Perrier in 1992, forming what would eventually be known as Nestlé Waters SA, which leads the world bottle water market today with 73 brands, including Perrier, Vittel, Valvert, and Contrex, of course, but also Nestlé Pure Life and Nestlé Aquarel.
Since 2000 the Perrier (mineral water) brand has sparkled in new formats to quench all thirsts in all circumstances.
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